In recent decades, Instagram has appeared as the most widely used social media platform for the communication and promotional marketing of brands and services.
However, to increase a significant number of instant followers and likes, it is necessary to discover the right ways to boost your Instagram business account.
In this article, you will read about how to promote instagram with the 10 valuable tips to increase the following of your Instagram account. Begin learning the fundamentals of social Instagram advertising and create a marketing content strategy to boost your social media presence.
How to promote Instagram
Define your goal and audience for promoting your account. Before you start promoting, you need to define your goal and audience.
What do you want to achieve, sell products, provide services, or share your stories? Why do you need Instagram? To whom do you want to communicate your thoughts and product?
Define your goal and audience to understand what content will attract more subscribers. Thanks to this, you will understand how to promote Instagram from scratch.
Create quality content
Content is what will keep subscribers. Create content that will grab your audience’s attention and generate interest. Strive to ensure that your content is of high quality and interesting, as well as reflecting your uniqueness and allowing subscribers to learn more about you.
Optimize the profile
A profile is what will be the first impression of your potential subscribers. Optimize your profile: Add a beautiful photo, description, and keywords that match your topic. Make it clear what you are doing.
Hashtags are the standard search method on Instagram. Using hashtags will help you increase the reach of your content and gain new followers. Use hashtags that match your topic.
Collaborate with brands that have 10-20 thousand followers or more. Partnering with brands is a great way to get new instagram followers and promote your Instagram account. If you already have a certain amount of followers, then you can attract the attention of brands and start collaborating with them. Teach your followers to like.
Following are the 5 Key Points You Need to Know
- Advertising Instagram offers various ways to advertise. Buy paid ads on Instagram to get more followers and leads.
- Participate in contests. Contests are a great way to grab the attention of new followers and promote your Instagram account. Use contests to promote your account, get more followers, and increase the reach of your content.
- Follow trends to understand what your audience is interested in. Create content that reflects these trends. This will help you attract more subscribers and increase the reach of your content.
- Post content regularly. Regularity is a key factor in creating success on Instagram. Post your content regularly to grab the attention of your audience and increase your overall reach.
- Post information in communities that match your topic. This will help you better understand your audience and create content that will really interest them.
For successful promotion on Instagram, you need to properly prepare your profile by connecting a business account and filling it out with high quality, making the appropriate name and avatar.
Having decided on the purpose and audience, you need to create a publication plan in order to clearly understand what to write about. It is important to supplement the profile with high-quality photos and check the posts according to the scheme: a short introduction, a key idea, and conclusions structured by points.
Instead of output – how to promote Instagram
Before publishing, you should check the text with special programs or using online services. It is recommended to upload Reel videos more often, as this is a great tool for promotion today. Remember to use different formats (Reels, Stories, Instagram Videos, Instagram Carousel) to expand your reach.
If you want to know how to promote Instagram, you need to know your goal and audience, create quality content, optimize your profile, use hashtags, partner with brands, and buy ads.
Don’t forget to enter contests, follow trends, post content regularly, and participate in communities. Remember, consistency combined with quality is the key to success on Instagram. And promotion will be easier thanks to this. The main thing is to work qualitatively.
Use the videos
Videos are trending on the Internet. In fact, research points out that by 2020 (which is, like, less than 2 years from now!) 80% of the content consumed online will be video. So if you still don’t have this habit, practice it: publish videos! you already have it, abuse it: publish more videos!
But what do you mean? Third-party videos? No! Own, original, exclusive videos. Tell stories, and talk to your free instagram followers. It doesn’t have to be a mega production: a camera in hand and a basic video editor already help a lot!
But if you think of something very complex, hire someone to produce it (script, capture images, edit). A brilliant idea can generate a “rough” result due to a homemade production.
Use hashtags, always!
They undoubtedly increase the organic reach of publications because they attract more users interested in that same topic. But don’t deceive your followers: use hashtags that really have to do with your post. Don’t take advantage of a “popular” or “generic” hashtag if the content is unrelated to it.
Example: #amor, #tbt, #pets. Also, avoid those super-specific hyper hashtags like #euamotomarsorvetedeaboboracomcoconacasadaminhatia.
After all, who’s going to search for something like that? Research the hashtags that are trending and those being used by the competition. Create your own hashtags, to identify your brand, your brand, or campaign theme, for example, and engage especially interested fans in you.
Not every time!
You don’t need to make a million posts a day to get results. One or two posts, at times that you understand as strategic according to your audience, are already more than enough to help your account grow.
Stories and engagement: everything to do with you.
Yes, the public really likes Instagram Stories and the trend is that engagement here will only increase. Also, if you have over 10,000 followers, you can insert a link. You can follow the metrics of each story created! That is, you cannot leave this feature aside when planning your publications.
Do your followers like to weigh in on their pain points or your product on social media? So read and respond to each one whenever possible. Suddenly, a golden suggestion may emerge from this conversation, which will change the direction of your production and sales.
Also, visit their profiles to like their publications and show interest in what they think/say. to be admired, right? In addition, the Instagram algorithm also takes into account your reciprocity, when showing your posts to others organically.
Yes, close partnerships with other profiles of brands and products that are related to yours, but that are not your direct competitors. Work on joint promotions. Promote his work from here, so he can promote yours from there.
Micro-influencers: Why not have them?
Microincluenciadores, or local influencers, are those people who are followed on social networks by your brand’s audience, within your coverage area. return can be excellent since they have influence over who really interests you. A lot of people trust them more than celebrities, see?
Therefore, search for these profiles, make contact with these Influencers, and try to close a deal with them. You might be surprised at the results.
Let your audience speak too!
Did your client take a great photo of him at your establishment and send it to you? Publish it. Did the other person send a video with their testimonial about the incredible experience they had with your product? Share.
There is no harm in using the content produced by your followers in your favor, quite the contrary: this type of “Social Proof” (when other people somehow expose their preference for your brand) is very, very good even to gain respect from other users.